New Logo and Identity for The Ritz-Carlton

Established in 1983, The Ritz-Carlton Hotel Company was formed after acquiring the Ritz-Carlton Boston (opened in 1927) and the trademark to use the name in the United States after a few decades where the Boston hotel and two other Ritz-Carltons in the U.S. had closed. The management company has grown from that one hotel in Boston to 89 hotels worldwide in 29 countries and a staff of 35,000 employees. Beyond hotels, Ritz-Carlton also manages, and offers under its brand name, spas, golf courses, residences, and luxury meeting and conference spaces. In September, the company introduced a revised logo and new “brand voice”. No design credit given. The move to clarify, simplify and amplify the luxury brand’s identity comes after a decade of brand evolution and has been create