New Logo for Best Buy

Established in 1983 (although dating back to 1966 when it was named Sound of Music) Best Buy is a retailer and provider of technology products, services, and solutions, with over 1,000 stores across the U.S., Canada, and Mexico. (In the U.S., they proudly state that “more than 70 percent of the population lives within 15 minutes of a Best Buy store” — I live 2 minutes away from one, FWIW.) Best Buy is one of the few brick and mortar chains that has managed to survive the Amazon retail takeover and managed to post revenue of more than $42 billion in fiscal 2018. Yesterday, Best Buy introduced a new logo. The press release hints it was designed in-house. For the first time in almost three decades, we’ve updated our logo. It’s now more modern and easier to read,