Let the Sunshine Inn

In general I have no shortage of connections to make to any of the given brands discussed here. With Days Inn, I have nothing. And it’s not because I scoff at budget hotels; I have stayed at my share of low-priced hotels and I may have even stayed at a Days Inn for all I know, but I would never know, since their branding seems so low-key… and it has been so, at least, for the past 37 years, when Days Inn was founded in 1970 and was granted its first (and, until now, only) identity. This past February, Days Inn unveiled its new logo to 1,800 of its managers and owners. The new identity helps support the chain’s “A Promise as Sure as the Sun” brand promise and, to boot, because the shape is nearly identical, it won’t break the bank: “We kept what wa