New Logo and Identity for Incite by Proud Creative

Established in 2000, Incite is a strategic research consultancy with offices in London, Singapore, Shanghai, New York, and San Francisco. Specializing in market research, consumer insight, marketing planning, brand consulting, brand planning, innovation strategy, and data analytics, Incite works with clients like McDonald’s, Intel, Avis, and Lenovo, among others. Recently they introduced a new identity designed by London-based Proud Creative. The wordmark subtly reinforces the same message: the dot (or tittle) of the first ‘i’ is a circle, the second ‘i’ a square. In an otherwise san serif word mark, we also introduced a slab serif on the second ‘i’, to give the logo subtle visual intrigue and make it distinctive and ownable. The two different &#82