New Logo and Identity for Joli by Skinn

Established in 1996, Joli is a designer and manufacturer of customized tables, chairs, accessories, loungers, and cabinets in Belgium. Each product is handmade from raw materials with most of them suited for both indoor and outdoor use and is most well known for its stainless steel and aluminum tables with ceramic tabletops as well as its wire chairs. Founded by John Ghekiere, the brand is available at select dealers and wholesalers throughout Belgium (and Europe), where it is an iconic brand of the Belgian design world. Recently, Joli introduced a new identity designed by Bruges, Belgium-based Skinn. We opted for a rebranding in which the table is the hero of the story, but the brand story itself is a completely new and distinctive one. We created a fresh, contemporary logo, advised Joli