New Logos for Mario Hernández by Bastarda

Established in 1978, Mario Hernández is a Colombian fashion house dedicated to the manufacture of luxury leather goods based in Bogotá producing bags, shoes, clothes, jewelry, suitcases, and other accessories. Named after its founder who has been an entrepreneur since a young age, the company has opened over 55 retail stores — some have closed recently — in Colombia, Mexico, Panama, Costa Rica, Venezuela, and Aruba. Last year, Mario Hernández, introduced a new set of logos and a custom typeface designed by Bogotá-based Bastarda. For the brand Mario Hernández, we were commissioned to redesign the unicorn icon and logotype. The logo was intended for the first time to have an acute diacritic, and the “R” to have a unique nature, conceptually inspired by “the walker”. O