New Logo and Identity for KATSEYE by HuskyFox

Formed in 2023, KATSEYE is a girl band styled after K-Pop superstars (but not officially a K-Pop group). The band is the result of the 2023 reality show broadcast on social media, Dream Academy, created in partnership between American label Geffen Records and South Korean HYBE Entertainment (masterminds behind BTS), that brought together 20 contestants from around the world — more than 120,000 tried out — with the purpose of finding six to form a new group. The show consisted of a crash course in the rigorous K-pop trainee system where people train intensely in everything from vocals to dance and foreign languages followed by three rounds with “missions” that tested contestants on their dance and vocal abilities as well as their teamwork and performance skills. The winners — So