New Logo and Identity for Kroger by DDB

Established in 1883 in Cincinnati, OH, where the company is still headquartered, Kroger is not only the largest grocery store retailer in the United States but with almost 2,800 stores in 35 states and annual sales of more than $121.1 billion it makes it one of the largest in the world. Employing nearly 500,000 people, it serves 11 million customers each day. Many of its stores feature fueling centers, health clinics, and pharmacies and it creates its own private label brand products across almost every category in 37 manufacturing plants across the U.S.. Kroger also does good, donating $192 million alone in 2018 to support hunger in its local communities, it diverts tons of waste from landfills, rescues produce and reduces waste, and is constantly making electricity usage improvements. Ye