New Logo and Identity for LCK by DesignStudio

Established in 2012, League of Legends Champions Korea (LCK) is, as its name implies, the primary competition for League of Legends esports in South Korea, which is host to ten teams that play two seasons per year, with the winners of the Summer season advancing to the League of Legends World Championship, one of the world’s most prestigious and watched esports tournaments. Long considered one of the strongest LoL leagues in the world, a team from LCK has won the World Championship every year from 2013 to 2018 and again in 2020. Administered in cooperation between Riot Games and Korea e-Sports Association, LCK recently introduced a new identity designed by London, UK-based DesignStudio. With a history as monumental as the LCK’s, it was only right we defined ‘We Make Legends’ — a stra