New Logo, Identity, and On-air Look for Fox Sports Netherlands by DixonBaxi
Launched in 2013, Fox Sports Netherlands is, as its name implies, the Dutch version of Fox Sports, consisting of seven channels and a significant online presence. It is owned by Fox International Channels Benelux and Eredivisie Media & Marketing CV, the company that manages corporate media and sponsorship rights for Eredivisie, the Dutch premier football league — which makes football the primary focus of all the Fox Sports channels, sprinkling some other sports in between. This week, Fox Sports Netherlands introduced a new identity and on-air look designed by London, UK-based DixonBaxi. The heart of the challenge was to transform FOX Sports – which had a distinctly bold US-centric look to the ‘Home of Dutch Football’ and make it more in sync with the needs of th