New Logo and Identity for Living Roots by Smith & Diction

Established in 2016, Living Roots is a wine company founded by husband-and-wife duo Sebastian and Colleen Hardy. With roots in both South Australia’s Adelaide Hills and New York’s Finger Lakes — and a family legacy stretching back six generations — the brand bridges hemispheres and harvests to craft wines that reflect the distinct character of each region. In 2024, Living Roots partnered with Philadelphia, PA-based design studio Smith & Diction to reimagine its identity and bottle system, with the goal of better expressing its binational story, elevating shelf presence, and unifying an expanding lineup of wines and touchpoints. Before we uncork this thing (and trust me, we’re going deep), a quick heads-up: Mike Smith’s loquaciousness gives mine a run for its money. His Medium case stu