New Logo and Identity for MasterClass by Gretel
Established in 2015, MasterClass is a streaming platform that provides classes in business and leadership, photography, cooking, writing, acting, music, sports and more, from 90-plus experts and celebrities in their field, from Gordon Ramsey teaching cooking, to Anna Wintour teaching creativity and leadership, to Martin Scorsese teaching filmmaking, to Dr. Jane Goodall teaching conservation. Originally, each MasterClass — that consists of an average of twenty, 10-minute lessons — was purchased individually for $90, which established it as a premium offering and something you would think twice (or thrice) before spending that kind of money on but in 2018 it switched to an all-access $180 annual subscription that has significantly increased its audience and popularity. Last week, MasterClass