New Logo, Identity, and Packaging for MasterChef by The Plant

First aired on the BBC from 1990 to 2001 and then revived in 2005, MasterChef is a TV cooking show that pits amateur cooks against each other with judges determining the best tasting dishes. The series and format have now been exported to more than 35 countries including Bangladesh, China, France, Peru — to name but a few — and including Australia, where it’s consistently been the most watched series and in the United States, where celebrity chef Gordon Ramsey is judge. The format has evolved into “MasterChef: The Professionals” for professional working chefs, “Celebrity MasterChef” for celebrities that cook, and even “Junior MasterChef” for the kids. The MasterChef brand has evolved into a line of cooking consumer products, cookbooks,