New Logo, Identity, and On-Air Look for FOX by Trollbäck + Company

Launched in 1986, FOX is a free-to-air television network that became the main competitor of the initial “Big Three” TV networks in the U.S., ABC, CBS, and NBC, after years of failed “Fourth Network” attempts by other companies. With hit shows like The Simpsons, Married… with Children, and Beverly Hills 90210, among many others, FOX gained in viewership and ultimately caught up and surpassed the Big Three by the mid 2000s, ranking among the top two networks in primetime entertainment for the past 23 years among 18- to 34-year-olds. Well-known for pushing boundaries, FOX created shows like 24, Arrested Development, and, um, American Idol. The FOX brand name has expanded into additional channels, including FOX Sports and FOX News. This last decade hasn’t b