New Logo and Identity for Mindshare by NB

Established in 1997 through the merger of the media departments of JWT and Ogilvy & Mather, Mindshare is a global media agency network whose mission is to “help clients grow their business and to become their lead business partner and we achieve this through a culture of original thinking driven by speed, teamwork and provocation”. With 10,000 employees across 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, the agency is part of GroupM, a network of media agencies owned by WPP. Back in December, Mindshare introduced a new identity designed by London, UK-based NB. Mindshare serves a client base of multi-nationals who need to transition their businesses to today’s digital-first, direct-to-consumer world. Mindshare’s