New Logo and Identity for Mixcloud by Output

Established in 2009, Mixcloud is an audio streaming platform whose mission is to “get more fans directly supporting creators and build a more sustainable future for audio culture”. In its ten years, Mixcloud has built a catalog of more than 15 million radio shows, DJ mixes, and podcasts across every genre, taste, and scene created by over 1 million creators and enjoyed by more than 20 million listeners. This week, Mixcloud introduced a new identity designed by London, UK-based Output. Through exploration and workshops, we found the key to clear space in the market – the emotional connection Mixcloud nurtures between a creator and their audience.This thinking led us to the central creative idea – the connector. It amplifies key words, connects genres, people and loca