New Logo and Identity for Mixpanel done In-house

Established in 2009, Mixpanel is a data analytics platform. At its core is an event-based data model — where an event is an interaction with your product and company — that can collectively answer almost any question about what is happening and how things have changed over time. (I have never really understood how data analytics services work but Mixpanel does make it sound easy, so I’ll continue copy-pasting some stuff). It offers powerful real-time charts and visualizations of how people interact with a company and its digital products, with insights into behaviors like conversion and retention. Headquartered in San Francisco, CA, it serves over 8,000 customers from different industries around the world, including companies like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade. Re