New Logo and Identity for Multiply by Ragged Edge

Established in 2016, Multiply is the UK’s first FCA-approved, automated financial advisory app aimed at people who want to handle their money better but don’t have the extra money to spend on a financial planner. The AI-based app provides impartial advice and recommends the financial products one needs, from savings accounts to pensions, insurance to investments, and more, based on each person’s finances. Toward the end of last year, Multiply introduced a new identity designed by London, UK-based Ragged Edge. Rabbits. Multiply. When you see it, you get it. The visual identity is all about that confidence. And the tongue-in-cheek tone of voice demands to be heard. In a category of look-a-likes and sound-a-likes, it all comes together in a stupidly simple but surprisingly d