New Logo, Identity, and Campaign for No Two Ways by Ragged Edge

No Two Ways (NTW), the independent London-based sneaker brand, has been steppin’ on BS since 2019 with its no-nonsense ethos and a vision to challenge “Big Sneaker.” Founded by YouTuber-turned-entrepreneur Callum McGinley (aka Callux to his 4M+ followers) and designer Rockwell Princely, NTW has made waves by rejecting industry norms with accessible pricing and bold design. To launch its new “NO” line of sneakers, NTW tapped London-based agency, Ragged Edge, to craft a visual and verbal identity as unapologetic as the shoes themselves. What began as a campaign to say “no” to inflated prices, compromise, and conformity evolved into a full-scale rebrand, giving NTW a cohesive system that amplifies its defiant attitude, street-level grit, and independent spirit. /** * Stop all iframes or HTML5