New Logo and Identity for Natural History Museum by Pentagram and Nomad

Established in 1881, the Natural History Museum in London is a world-leading science research centre and one of the most-visited indoor attraction in the UK. Spanning botany, entomology, mineralogy, paleontology, and zoology, it is one of the world’s most important scientific collections comprising over 80 million specimens, much of it shown to the more than 4 million annual visitors and accessed by researchers from all over the world both in person and via over 30 billion digital data downloads to date. Its collection of insects and arachnids alone is over 34 million and has been gathered over the course of 300 years. The museum is also famous for having specimens collected by Charles Darwin and its exhibition of dinosaur skeletons. Recently, the Natural History Museum introduced a new id