New Logo and Identity for Oneflow by MultiAdaptor

Established in 2012, Oneflow is an online platform that automates the entire process of creating, distributing, and signing contracts from start to finish, all in one place. Based in Stockholm, Sweden, the company employs around 100 people and has processed over 3.5 million contracts. As someone that has often screenshot protected PDF contracts to bring into Photoshop to sign then saved as a JPG then made into a PDF again, Oneflow’s system does seem to be, as they extol, “an experience so delightful, it feels like magic”. Earlier this year, Oneflow introduced a new identity designed by London, UK-based MultiAdaptor. Despite our world undergoing huge digital transformation, contracts remain stuck in the dark ages: a frustrating mess of legacy systems, paper, and PDFs. Onef