New Logo and Identity for OpenWeb by Collins

Established in 2012 as Spot.IM and renamed in 2020, OpenWeb is an audience relationship platform whose mission it is to “improve online conversation”. OpenWeb works by building innovative, proactive conversation technologies that are embedded in publishers’ comments section with the goal to “promote interaction, encourage contribution and increase loyalty” through “tools and platforms that enable interaction at scale and with automated and human moderation that protects their brand and adheres to their own vision”. Working with more than 1,000 top-tier publishers — including HuffPost, TechCrunch, Refinery29, and more — and hosting over 100 million active users each month, OpenWeb has over 150 employees in New York City, Tel Aviv, and Kiev. Evolving