New Logo and Identity for Overview by Ben Bloom

(Est. 2013) “Overview uses satellite and aerial imagery to demonstrate how human activity and natural forces shape our Earth. This perspective provides a powerful look at the planet where we live and the civilization we are creating. Through our imagery, shop, and collaborations we aim to inspire the Overview Effect.Our daily feature – Daily Overview – is one of the most popular blogs on social media, garnering one of the largest followings on Instagram (currently 753,000+ followers) of brands with an environmental focus. Images from the project have been featured in hundreds of publications around the world including the New York Times, Washington Post, WIRED, The Economist, VICE and more. Lastly, large-format prints from have project have been exhibited at numerous exhi