New Logo for Petoskey Area by PETERMAYER

The stunning area is a four season gem of a destination that’s been beloved by visitors and locals for years. With its new campaign, “It’s Kinda Unreal,” PETERMAYER hopes to make it better known by creating a brand world that feels grounded, elemental, and touched by magic – exactly how it feels in the Petoskey Area. “It’s Kinda Unreal” runs across video, print, digital, and out-of-home. The campaign rejects the typical tourism model built around checklists, must-sees, and common attractions. The work captures the core truth of the area: This is not a place to escape. It’s where you come to reset your inner compass.Along with the campaign, PETERMAYER created an entirely new Petoskey Area brand identity from top to bottom – rethinking everything from the logo and visitor’s guide to br