New Logo and Identity for Practical Action by NB

Established in 1965 by influential economist and philosopher, E. F. Schumacher, Practical Action is an international development organization that helps people in poverty find solutions to some of the world’s toughest problems. A registered charity in the UK, Practical Action works with communities in Africa, Asia, and Latin America to develop “ingenious, lasting, and locally owned solutions” for agriculture, water and waste management, climate resilience and clean energy. Whether it’s helping improve schools for children in remote areas of Peru or helping refugees in Kenya access finance, training, and technology, the organization implements ideas so that people in poverty can change their world. Recently, Practical Action introduced a new identity designed by Lond