New Logo and Identity for Up For School by The Partners

Launched this past September, Up For School is call to action “on behalf of 58 million children currently excluded from school because they are child labourers, married too young, discriminated against because they are girls, exploited or living in war-torn regions where their schools are under attack.” It’s an initiative spearheaded by A World at School, an organization established by Campaigner for Global Education Sarah Brown in 2013 working to get all children into school and learning. To help create this message that “no governments, no politicians or leaders can ignore”, A World at School worked with The Partners to launch #UpForSchool with a new identity.First came the name: Up for School. Chosen for its affirmative, positive connotations, which fitted