New Logo and Identity for Seef Mall by Unisono

Opened in 1997, Seef Mall is the first traditional shopping mall — and by “traditional” I mean Americanopowerized — in Bahrain. Located in the upscale, suburban district of Seef in the capital city of Manama, Seef Mall occupies 440,000 square feet — still small compared to Mall of America’s 2,700,000+ square feet — and features over 370 stores that attract more than 20,000 visitors a week. In October Seef Mall introduced a new identity designed by Bahrain-based Unisono. The brand required a dynamic new strategy to address an increasingly competitive landscape and a changing market conditions. Our strategy builds on the familiar heritage of the mall (one of Bahrain’s best loved), as well as the promise of family-friendly fun and convenience. T