New Logo and Identity for SKY by Interbrand

Launched in 1990, SKY (not to be confused with Sky) is the leading (and only) pay television broadcasting service in New Zealand offering over 100 channels to more than 820,000 customers, commanding a presence of over 50% in New Zealand homes. Interbrand Sydney has designed a new masterbrand identity for SKY as well as a specific redesign of SKY Movies (shown in this Noted post). Logo detail. [We created an identity system that hero’s all the emotions of TV, while helping customers to navigate through a remarkable world of content &mdashl all supported by a more helpful, more inviting, and more Kiwi tone of voice. The system itself extracts the two triangles found in SKY’s old logotype to create a refreshingly simple and iconic navigational device. Pause a moment, hero a c