New Logo and Identity for Sloy done In-house

Launched at the end of 2019, Sloy is a new “augmented reality short video” mobile app (in a similar vein to Tik Tok) created by Yandex, a large Russian tech company (that runs Yandex Search, the leading search engine in the country). Aimed at a 12- to 25-year-old demographic, the app has its slew of video editing tools, filters, masks, special effects, and music tracks that are all the rage now. Available only in iOS and in the Russian market for now, part of what makes Sloy unique is its focus on fashion and clothing where the app will auto-recognize pieces of apparel and call them out in the videos as tags, allowing users to surf videos by, say, all the people wearing vans sneakers. The logo and identity for Sloy was designed by Yandex’s in-house design team. The word S