New Logo and Identity for Oberlo by DesignStudio

Established in 2015 in Lithuania, Oberlo began as a Shopify app that users could add to their store and establish dropshipping capabilities. Dropshipping is when an online retailer sells products without having any inventory themselves nor doing any fulfillment and all orders are passed to a supplier with inventory who gets a cut of the sale price and then ships the product to the buyer. In this case, all the suppliers come from AliExpress where some products can be customized to users’ shops and themes but, mostly, if I understand correctly, you are simply marketing suppliers’ products. In the same year it launched, Oberlo users processed more than one million orders and it was acquired by Shopify in 2017, now fully integrated into it. Recently, Oberlo has been re-positioning