New Logo and Identity for Very by SomeOne

Established in 2009, Very is a British online retailer selling everything from fashion and tech to homeware products, encompassing more than 2,000 big-name brands. Very is the successor to Littlewoods Direct, which was an online retailer that itself was a successor, after being sold, to Littlewoods (est. 1923), a football betting company, that began sending a mail-order catalogue to its subscribers and later grew into a significant catalogue and brick-and-mortar retailer. The Littlewoods brand still existed in Ireland up until this July when parent company, The Very Group, announced it would transition into Very. Today, the digital-only retailer attracts more than 3.8 million customers annually and has sales of over £1.9 billion, with a massive 82% of transactions happening on mobile. Look