New Logo and Identity for SMK by Andstudio

Established in 1994, SMK (short for Socialinių Mokslų Kolegija or “Social Studies College” in English) is the largest, non state-owned, higher education institution in Lithuania. With two campuses — one in Vilnius, Lithuania’s capital, and the other in the port city of Klaipėda — the university counts with 2,400 students and offers study programs in the areas of informatics, health, arts, business and public administration, law, and social sciences. Earlier this year, SMK introduced a new identity designed by Vilnius-based Andstudio. Our biggest inspiration were SMK people. Every SMK student is a unique individual, all together they are forming a vibrant, dynamic and active community. To represent every individual we created more than 200 pictograms. Together