New Logo and Identity for Sonae by Saffron
Established in 1959, Sonae is a multinational, multi-business group based in Maia, Portugal with a portfolio of products and services spanning retail, financial services, technology, shopping centers, and telecommunications. It is the largest private employer in Portugal with more than 50,000 employees and it has operations, services rendered to third parties, representative offices, and franchising agreements and partnerships in 62 countries. Sonae divides its businesses into seven sub-brands: MC Sonae fore food retailers (grocery stores and restaurants), health, and wellness; Zeitreel Sonae for fashion brands; Worten Sonae for consumer electronics retail and mobile telecommunications; Iberian Sports Retail Group for sports retailers; Universe Sonae for financial services; Brightpixel Son