New Logo and Identity for SŽDC by Studio Marvil

Established in 2003, SŽDC (Správa železniční dopravní cesty for long, “Railway Infrastructure Administration” in English) is the owner and operator of national and regional railways owned by the Czech Republic and serves České dráhy (Czech Railways), the main commuter trains and ČD Cargo, the freight trains. In January, SŽDC issued a tender to redesign its identity with four firms competing and last month announced the winner, introducing a new identity that will begin implementation in December 2018, designed by Prague-based Studio Marvil. “We are all aware of the complexity of our organization’s name itself. We are often perceived by the general public as part of the so-called railways or historically connected with the Czech Railways. We want a simple way, throug