New Logo and Identity for Tam Son by Rice Studios

(Est. 2005) “Tam Son serves as a bridge between the elite class in Vietnam and global luxury brands, celebrating creativity and values deeply rooted in craftsmanship. A member of Openasia Group, the company was initially set up to bring the most prestigious fashion brand-names in Europe to Vietnam, such as Hermes, Vacheron Constantin, Piaget, Kenzo, Hugo Boss, Bang & Olufsen, Bottega Veneta, Chopard and Saint Laurent. Since then, the true meaning of luxury, highlighting craftsmanship and exclusiveness found its way to Vietnam. With a reputation built overtime, Tam Son continually expands its brand portfolio, asserting a strong position in the fields of Fashion, Watches and Jewelry, Lifestyle and Beauty. Gradually, Tam Son evolves into a curator of premium experiences, honoring be