New Logo and Identity for Tech Central by For The People

Established in 2021, Tech Central is a newly designated tech and innovation district in Sydney, Australia. A collaborative effort by the Government of New South Wales, The Greater Sydney Commission, and a large number of tech and education partners, the district brings together six neighborhoods that are already home to some of Australia’s most exciting startups and innovative institutions, including three world-class universities, a world-leading research hospital, and over 100 research institutes and centres of excellence, not to mention a number of unicorn tech start-ups like Atlassian and Canva. Some of the district’s long-term goals are to attract 25,000 students, support new scale-up companies, create 25,000 innovation jobs, and facilitate the creation of 820,000 square f