New Logo and Identity for Norwest by Re

Established in 1983, Norwest Business Park is a 377-hectare area in the North West sector of Sydney that is home to 30,000 workers across 800 businesses and 6,000 residents. Managed and partly owned by Mulpha — an investment holding company that invests in the infrastructure, hospitality, and real estate sectors in Australia and Malaysia — the development is now being envisioned as a new city center for Sydney by 2030 simply known as Norwest, that will encompass one million square meters of retail and commercial real estate, as well as over 5,000 homes for 2,000+ businesses; 60,000+ workers; and 20,000+ residents. To help with this evolution, Norwest introduced a new identity designed by Sydney-based Re. We started by working with the developers to envisage Norwest beyond 2030.