Friday Likes 151

Lots of fun typography and fun with typography this week, with work from Sydney, Adelaide, and Stuttgart. 151 Property by Futurebrand (Sydney) 151 Property is a Sydney-based developer that transforms “undervalued assets” and transforms them into well-valued retail, office, or industrial spaces. Previously named Valad, 151 Properties has a clever new logo designed by the local Futurebrand team that I find completely fascinating. First, you have to not call the company Onefiftyone but One Five One and let the construction of the logo sink in for a second. It’s such a great idea and perfectly executed. It’s also a nice metaphor for what he company does: taking something that exists and transforming it. The applications are attractive as well with an unexpected combo of