New Logo and Identity for the Academy of Motion Picture Arts and Sciences by 180LA

Established in 1927 by 36 industry members, the Academy of Motion Picture Arts and Sciences (AMPAS) is an honorary membership organization dedicated to the advancement of the arts and sciences of motion pictures that now includes over 6,000 members. Mostly known as this ephemeral entity in celebrity acceptance speeches during the Oscars — “I want to thank the Academy, God, my dog, mom and dad, etc.…” — AMPAS engages in numerous education, outreach, preservation and research activities while also managing a library, archive, council, and, set to open in 2017, a museum. Yesterday, the Academy introduced a new identity to unify all of its endeavors, designed by Los Angeles, CA-based 180LA. The new logo spotlights the Oscar from above — creating a triangula