New Logo and Identity for The Battery by MM

Opened in November of 2013, The Battery is a 58,000-square foot, five-story private club located on Battery Street in San Francisco, CA. Created by tech entrepreneurs (and millionaires) Xochi and Michael Birch, who sold their company, Bebo, to AOL for $850 million in 2008, the club features five bars, a restaurant (called 717B), a 3,000 bottle wine cellar, a library, a game room, fourteen luxury hotel suites, a gym, a spa, and a 20-person hot tub. It has its own art program with a curator. Membership costs $2,400 and you must be nominated by an existing member and pass a committee review. The New York Times has more on the extravagances that the steep price affords you and the kind of crowd you can expect — “You can’t just have tech people because those conversations get