New Logo and Identity for The Infatuation by CENTER

Established in 2009 (originally as Immaculate Infatuation), The Infatuation is a restaurant recommendation online platform offering reviews in most major American cities and a few international ones like Barcelona, London, Sydney, and more. Founded by two former music industry executives, the platform prides itself on keeping things honest by never accepting free meals, reservations, compensation, or special treatment of any kind from any restaurants, paying for everything from their own pockets, which allows to them to keep their experiences the same as everyone else’s and to write without any, well, reservations. An ethos that has paid off as The Infatuation has become one of the most trusted (and popular) restaurant recommendation platforms. With a strong social media presence — w