New Logo and Identity for TheFork by DesignStudio

Established in 2007, TheFork is an online restaurant booking and discovery platform operating in Europe and Australia. Founded by Bertrand Jelensperger, the platform began in France and Spain before being acquired by TripAdvisor in 2014. By 2018 it had expanded to Italy, the Netherlands, Portugal, and Australia, initially adopting localized names like LaFourchette in France and El Tenedor in Spain or by taking on the names of its acquisitions like Bookatable in the UK or Dimmi in Australia it unified all properties under TheFork name in 2020. Today it partners with more than 55,000 restaurants in 12 countries to offer instant reservations and special offers along with over 20 million reviews left by users who have downloaded the app a cumulative 40 million times. Last week, TheFork introdu