Friday Likes 272

A classy range of projects this week, with work from Los Angeles, Denver, and Portland. (I think this might be the first time in a while that all projects are from the U.S. — not that it matters, just an observation.) Origin by Kati Forner Design Origin is an online women’s clothing boutique with a selection that aims to capture a “mixture between femininity and streetwear”. The identity, designed by Los Angeles, CA-based Kati Forner Design, revolves around a lovely high-contrast sans serif that’s used in the logo and a secondary treatment that displaces the letters more freely. The “ORI–” “–GIN” logo creates a great tension in its layout and looks particularly good as a pattern. The boxes, with the looser arrangement of let