New Logo and Identity for Trulia by Design Studio

Established in 2005, Trulia is a “home and neighborhood site for homebuyers and renters”, providing not only the usual listings for properties available for sale and rent but adding a component of neighborhood-specific information like commute times, reported crime, schools, nearby businesses, and more. Based in San Francisco, CA, Trulia grew on its own, went public in 2012, and was acquired by competitor Zillow in 2015, but remains as its own independent brand. Doubling down on its neighborhood focus, Trulia last week introduced a new identity designed by DesignStudio. We set out to become an online real estate destination that would give you more than the cross-streets, coordinates, or living room photos, and meet these deep-seated, emotional consumer needs around neighborhoo