New Logo and Identity for Wunderkind by MultiAdaptor

(Est. 2012, previously BounceX) “Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible.” Brand idea. Logo. Logo with characters. Manifesto. Patterns from characters’ clothing. Guidelines. How patterns are masked inside pieces of the wordmark in layouts. Wild postings. Social media. Lanyards. Event graphics. Swag.