New Logo and Identity for Zayed National Museum by Bruce Mau Design

Scheduled to be completed in 2025, the Zayed National Museum is the United Arab Emirate’s first national museum. Designed by Foster + Partners, whose work includes the Hearst Tower in New York, the Millenium Bridge in London, and Apple Park in Cupertino, the museum was conceived as a monument to the late Sheikh Zayed bin Sultan Al Nahyan, the founding president of the United Arab Emirates. It will be the centerpiece of the Saadiyat Island Cultural District and will showcase the history, culture, and social and economic transformation of the Emirates. The Abu Dhabi Department of Culture and Tourism worked with Toronto, Ontario, Canada-based design studio Bruce Mau Design to develop a brand identity, positioning, and narrative. Building render. BMD worked closely with the Abu Dhabi Dep