New Logo and Packaging for Anchor Brewing by R/GA

“Established in San Francisco in 1896, Anchor Brewing Company is America’s first craft brewery, persevering through earthquakes, fires and the Prohibition era. In 1965, Anchor’s new owner Fritz Maytag revived the brewery for a new era, charting a course that was foundational in the craft beer movement. During this time, Anchor reinvented its now classic Steam Beer, introduced the first American pale ale and pioneered new brewing practices—such as dry-hopping—that are still used industry-wide today. As a proudly unionized brewery, Anchor now has a growing portfolio of beers including complex ales, refreshing IPAs, and iconic classics such as Anchor Steam®, Liberty Ale, Anchor Porter and Christmas Ale. As always, Anchor Brewing remains committed to innovation while crafting