New Logo and Packaging for Molson Brands by BrandOpus

Established in 1786 in Montréal, Québec, the Molson Brewery is the oldest brewery in North America and until recently had been operating from the same location where it started. The brewery first released Molson Canadian, a lager, in 1959, which has become one of the best-selling beers in Canada and the flagship product of Molson Brewing, the Canadian division of Molson Coors Brewing Company. (Molson and Coors merged in 2005.) This month, Molson Coors introduced a new packaging and a master brand for Molson Canadian, Molson Export, and Molson Dry, designed by BrandOpus. To generate reappraisal and drive the visual presentation of the brand, we looked to revive Molson visual equities that had been lost over time. For generations Molson has been making its mark on Canadian culture, through b