Strongbow’s ArcherArrow Man

First brewed in 1962, Strongbow is a dry cider owned by Heineken. The name (and logo) are based on Richard de Clare, described (by Strongbow Gold) as “a powerful, and often ruthless, 12th Century Norman warlord who earned his nickname ‘Strongbow’ for his expertise with a bow that was feared throughout the land.” Dude died of a foot infection. Popular in the UK and Australia, Strongbow is reportedly the number one selling cider in the world. Strongbow recently introduced a new logo and packaging designed by London-based Bulletproof.The duality of the brand marque represents both the crisp cut-through product taste and brand heritage via the crafted arrowhead, confident archer and tension in the bow. Simple yet powerful; the archer stands with pride, creating impact t