New Logo and Packaging for Athletic Works by Transport

(Est. 1991-ish) Athletic Works is Walmart’s private label offering activewear and athletic footwear for men, women, and children, including performance basics like leggings, shorts, and tees. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Array.prototype.forEach.call(videos, function (video) { if (video.tagName.toLowerCase() === 'video') { video.pause(); } else { var src = video.src; video.src = src; } }); }; .pausevideos { margin: 20px 0 30px; display: block; font-size: .8em; font-family: 'ABCSocial'; font-variation-settings: "wdth" 100, "wght" 370, "slnt" 0; -webkit-font-feature-settings: "ss02" 1, "ss04" 1, "ss05" 1, "lnum" 1, "liga" 1; font-feature-settings: "ss02" 1, "ss04" 1, "ss05" 1, "lnum" 1, "liga" 1; text-transform: uppercase; letter-spacing:.15em; font-style: normal; font-weight: normal; cursor: pointer; border: 1px solid rgba(242,24,24,.5); background: transparent; color: rgba(242,24,24,1); padding: 12px 15px 10px; -webkit-transition: all 250ms ease; -moz-transition: all 250ms ease; transition: all 250ms ease; text-decoration:none; } .pausevideos:hover { border: 1px solid rgba(0,0,0,.3); color:rgba(0,0,0,.85); background:white; -webkit-transition: all 250ms ease; -moz-transition: all 250ms ease; transition: all 250ms ease; text-decoration:none; } pause all videos Samples of old packaging. Logo. Your browser does not support the video tag. Logo animation. Monogram. Typography and color palette. Your browser does not support the video tag. Icon set. Your browser does not support the video tag. Packaging system. Packaging. Hang tags. Details of the assets applied to products. Instagram stories.